BUEN106-Montney-Spring2008

BUEN 106: Marketing Sales Plan

Fall 2008

Instructor:	Mrs. Kimberly K. Montney
Phone:	269-965-3931, ext. 2505 Office - Room C260 in the Classroom Building
Office Hours: Online:	Office hours are arranged each semester and will be posted on my office window or by appointment. It is best to contact me via email at montneyk@kellogg.edu
Course Prerequisites:	BUEN 105 or concurrent
Textbook	Required: Jay Conrad Levinson and Al Lautenslager. Guerrilla Marketing in 30 Days Workbook. Ep Entrepreneur Press, ISBN: 9-781599-180434 Jay Conrad Levinson and Al Lautenslager. Guerrilla Marketing in 30 Days Workbook. Ep Entrepreneur Press, ISBN: 9-781932-531299
Online Course Features and Requirements	Number of tests: One which must be proctored. Required on campus sessions: One time, which must be the final exam. Special labs or practicum: None Number of assignments: In this course, there will be a variety of assignments in each chapter that will be assigned. They will vary in points and due dates. Estimated time per week: 6 hours Group interaction required: Four to five group sessions will be required for this course. Scheduled activities or self paced: There will be a variety of assignments and due dates that are clearly posted in the course-at-a-glance segment in the course and can be found under the instructor's academic website. Requirements: Students must have access to the following: Equipment: You will need a computer that is able to access and interact with the Web. For best results, a Pentium or PowerMac with a 56 Kbps or faster modem and 256 MB or more of RAM should be considered the minimal system. Software: You will need one of the following Internet browsers: Microsoft Internet Explorer 6 or higher; Firefox; Mac users may use Safari or Firefox. Internet connection: Home users need Internet access through an Internet Service Provider (ISP) that offers a reliable connection to the Internet.
Course Site:	http://bb.kellogg.edu (If hosted by KCC)
Curriculum Statement:	Demonstrate critical thinking skills in gathering, analyzing, interpreting facts, and problem solving using scientific inquiry. Demonstrate writing, listening, computer, verbal and non-verbal communication skills. Distinguish between the positive and negative implications of physical, mental, and community health principles on individual and community wellness. Evaluate knowledge of the implications of being a citizen in a global community. Demonstrate knowledge of the creative process and the ability to appraise the significance of the visual, literary, or performing arts.
Description	This course is designed to provide you with the skills and knowledge necessary to develop, maintain, and evaluate a marketing plan using simulation software. In addition, techniques are discussed to establish relationships with clients, determine their needs, and motivate customers to purchase products or services.
Objectives	Create a marketing plan Evaluate the marketing strategy. Identify customer benefits. Define business forecast. Evaluate situational analysis
Grading	Check the Syllabus and Course Materials link at my website, http://academic.kellogg.edu/montneyk to see a full copy of the Course-at-a-Glance. This outline will give you an idea of the amount of assignments that will be required and the dates that they will be due.
Grading Scale	93.5 - 100% A 89.5 - 93.4% A- 86.5 - 89.4% B+ 83.5 - 86.4% B 79.5 - 83.4% B- 76.5 - 79.4% C+ 73.5 - 76.4% C 69.5 - 73.4% C- 66.5 - 69.4% D+ 63.5 - 66.4% D 59.5 - 63.4% D- 59.4 and below Failing

Academic Policies	Dropping: If you find the need to drop the course, you need to do so immediately with the records office. If you find this is not the course for you, please take the appropriate actions to drop. If you do not, you will end up on my class roster at the end of the semester and I will have no recourse but to give you an "F" for the semester. That is not something I enjoy doing, so please, take the action necessary.
"I" Grades:	Incomplete ("I") is only given for the most extenuating circumstances. All "I" grades should be completed by the end of the next semester following the semester in which you receive the "I".
Attendance	Timeliness is a valuable asset to take to the job marketplace. The Department of Business has on-time attendance, on-time assignment completion and on-time make-up examinations as priority times in development of course requirements and evaluations. In this course, these issues of timeliness are addressed as follows: Repeated or extended absences will no doubt jeopardize your grade. In the case of extended illness or hospitalization, each case will be evaluated individually. When repeated or extended absences reach levels where successful completion of the course is jeopardized, an excessive absence report will be made to the counseling staff. An attempt by the staff is then made to contact the student to resolve any problems. Continued absenteeism may lead to administrative action. Attendance is important if you expect to do well in this class. It is the responsibility of each student to complete all assignments. Late points (10% of total points of assignment) will be assessed on assignments not turned in on time. The last date to withdraw from a class and obtain a refund, or the last date to withdraw from a class for a grade of W, varies depending upon the course length, start date, and ending date. Contact the KCC Registrar's office to determine the dates that apply to this course.
Cheating	Cheating is NOT permitted. Any students caught cheating will receive NO points for the exam or quiz in which the cheating occurred, and/or will be subject to the disciplinary procedures of Kellogg Community College (at the discretion of the instructor).
Disclaimer	Information contained in this syllabus was, to the best knowledge of the instructor, considered correct and complete when distributed for use at the beginning of the semester. However, this syllabus should not be considered a contract between Kellogg Community College and any student, nor between any student and the instructor. The instructor reserves the right, acting within the policies and procedures of Kellogg Community College, to make changes in course content or instructional techniques without notice or obligation.
Make-up Policy	There is no make-up policy. If you find you are getting behind, you can still do the work; however, you will be penalized 10% of what the assignment is worth.
Computer Access at KCC	It is assumed that students enrolled in this course have at their disposal appropriate equipment and software to complete the course work and communicate with other students. If there are problems with your equipment and/or software, it is possible to come the KCC's Campus and use the open computer lab in the Learning Resource Center. See KCC's web site for campus maps and lab times.
Online Submitting Materials	Students will be expected to use the blackboard site for this class to submit materials.
ADA Statement	Kellogg Community College does not discriminate in the admission or treatment of students on the basis of disability. KCC is committed to compliance with the American Disabilities Act and Section 504 of the Rehabilitation Act.