BUEN100-Weimer-Fall2008

BUEN 100: Introduction to Entrepreneurship

Fall 2008

Instructor:	Ken Weimer
Phone:	Office phone: 269-965-3931, ext. 2518
Office Hours: Online:	Please review the posted office hours on my KCC "Faculty Web Page" at: http://academic.kellogg.edu/weimerk My office is located on the Kellogg Community College Battle Creek Campus in the Ohm Information Technology Center- 201D. OR You can contact me by telephone or email to make an appointment. It is best to contact me via the course discussion board or email. I will respond to email within two working days or sooner. Email: weimerk@kellogg.edu
Course Prerequisites:	None
Textbook Supplies	Required: Darwin B. Nelson and Gary R. Low. Emotional Intelligence. - Achieving Academic and Career Excellence" Edition: First Edition. Publisher: Prentice Hall. Year: 2003 ISBN: 0-1-094762-8 Robert A. Baron and Scott A. Shane. Entrepreneurship 2e - A Process Perspective. Edition: Second Publisher: Thomson-Southwestern. Year: 2008 ISBN: 0-324-36558-8 Recommended: 1 USB 128 MB Memory stick and 1 notebook - binder
Online Course Features and Requirements	Number of tests: 0 of which 0 must be proctored at an approved test center. Required on campus sessions: 0 Emotional Intelligence Assessment: 3 sets of questions Discussion Questions: 8 (1 set of questions per chapter unit) Getting Down to Business Exercises: 7 (1 set of exercises per chapter unit) Estimated time per week: 8 hours per week in a 6 week session Group interaction required: Yes, using Blackboard's Discussion board Scheduled activities or self paced: Scheduled Activities for each week Requirements: Students must have access to the following: Equipment: You will need a computer that is able to access and interact with the Web. For best results, a Pentium or PowerMac with a 56 Kbps or faster modem and 256 MB or more of RAM should be considered the minimal system. Software: You will need one of the following Internet browsers: Microsoft Internet Explorer 6 or higher; Firefox; Mac users may use Safari or Firefox. Internet connection: Home users need Internet access through an Internet Service Provider (ISP) that offers a reliable connection to the Internet. Other requirements: To access Blackboard, it works better to use Microsoft Internet Explorer rather than AOL or Netscape browsers.
Course Site:	http://bb.kellogg.edu
Curriculum Statement:	This course will help you determine if you have the potential for being a successful entrepreneur.
Description	This course is designed to provide an introduction to the process of turning an idea into a successful startup business. A primary focus of this course is for the student to explore the potential of being a successful entrepreneur. This course introduces the student to the processes for creating a potentially successful business plan. Students will also use entrepreneurial discovery processes and assess opportunities for venture creation. The student will develop presentation skills to convince others of the potential success to implement the business entity.
Objectives	*A.---Develop a feasible idea for a business* 1. Value the need for understanding emotional intelligence as it applies to achieving career excellence. 2. Identify your interests and capabilities. 3. Describe idea-generation methods 4. Generate venture ideas. 5. Determine feasibility of ideas. 6. Identify a need for a product or service related to your interests and capabilities. 7. Assess global trends and opportunities. 8. Distinguish entrepreneurial discovery processes. 9. Classify the nature of the business. 10. Assess opportunities for venture creation. 11. Describe entrepreneurial planning considerations. 12. Determine if the idea for this business is legal. 13. Determine if this business idea is ethical. 14. Determine your potential for success in starting and running your business. 15. Convince others of your interests and abilities to be successful. *B.---Describe the purpose, methods, and components in the creation of a business plan* 1. Creating a business mission statement. 2. Designing a business plan outline 3. Producing an executive summary 4. Composing business objectives. 5. Determining the organizational structure of the business. 6. Formulating a competitive analysis for the business. 7. Providing a strategy for achieving the stated objectives. 8. Determining the products and services to be offered by the business. 9. Creating a sales and marketing plan for the business. 10. Relating the value of customer service to the success of the organization. 11. Developing a plan for operations and fulfillment. *C.---Identify and describe the tools and documentation to track financials of the business* 1. Formulating a financial projection for the business. 2. Creating a starting balance sheet for the business. 3. Producing a profit and loss projection for the business. 4. Developing a cash flow projection for the business. 5. Organizing a plan for continued balance sheet projections of the business. 6. Using financial analysis tools for the business. *D.---Present the business idea* 1. Develop a short presentation of the business idea. 2. Describe the process to create a comprehensive presentation of the business plan. 3. Describe the process for critiquing the business plan regularly in the changing business environment.
Grading	Derivation of grades: the total points earned will determine the final grade from the following: Emotional intelligence assessment, case study tasks, discussion questions, Info track exercises, business planning activities and an exam. Emotional Intelligence Assessment - Address questions to assess and reflect on behaviors that can impact one's potential for entrepreneurial success. These activities have a total value of eighty (80) points (8% of the final course grade). Case Study Tasks: Apply learned concepts from the course by evaluating real-world situations and determining the best means to address the situation with a detailed response. These tasks have a total value of one hundred twenty (120) points (12% of the final course grade). Discussion Questions: Discussion questions are assigned from each chapter. Giving students the opportunity to respond and interact with each other regarding entrepreneurial situations and questions. These activities have a total value of one hundred eighty (180) points (18% of the final course grade). Info Trac: The Info Trac exercises are research activities closely linked to the content of each chapter, designed to illustrate and highlight key points and concepts. These activities have a total value of one hundred thirty five (135) points (13.5% of the final course grade). Definition of an Entrepreneur: Each student is expected to address questions that helps to describe and define an entrepreneur. This activity has a total value of fifteen (15) points (1.5 % of the final course grade). Business Planning Activities: Each chapter has Getting Down to Business activities designed to help students with the principles of writing a business plan. These activities are assigned for each chapter and have a total value of two hundred seventy (270) points (27 % of the final course grade). Exam: One exam is planned, covering the objectives of the course, with a total value of two hundred (200) points (20 % of the final course grade). The actual number of exams may vary from the schedule to meet the needs of the students.
Grading Scale	100-95 A 94-90 A- 89-87 B+ 86-83 B 82-80 B- 79-77 C+ 76-73 C 72-70 C- 69-67 D+ 66-63 D 62-60 D- Below 60 F The above values represent the percentage of earned points, out of 1000 points possible.

Academic Policies Please refer to the current Kellogg Community College catalog and the Registrar's Office to determine the process for course registration and schedule adjustments that includes: Drop/Add and Course Cancellations; Auditing a Course; Course Withdrawal, Withdrawal from College, and Administratively Initiated Withdrawals.

"I" Grades: Incomplete ("I") is only given for the most extenuating circumstances and only when a student is currently passing the course (with at least 73%) with a majority of all course work completed for the semester. If an "Incomplete" status is approved, the remaining portion of the course work must be completed within one calendar year. It is the student's responsibility to make arrangements with the instructor issuing the grade for completion of the remaining course requirements.

Attendance The course is delivered in an online format. A student is expected to submit work within the weekly scheduled deadlines for all assignments. Periods of inactivity may result in a recommendation of being administratively withdrawn from the course.

Cheating Cheating is NOT permitted. Any students caught cheating will receive NO points for the exam or quiz in which the cheating occurred, and/or will be subject to the disciplinary procedures of Kellogg Community College (at the discretion of the instructor).

Disclaimer
Information contained in this syllabus was, to the best knowledge of the instructor, considered correct and complete when distributed for use at the beginning of the semester. However, this syllabus should not be considered a contract between Kellogg Community College and any student, nor between any student and the instructor. The instructor reserves the right, acting within the policies and procedures of Kellogg Community College, to make changes in course content or instructional techniques without notice or obligation.

Make-up Policy Work submitted after the assigned due date must be completed within one week of the original assignment due date. Late work will have a 20% reduction of possible points.

Computer Access at KCC It is assumed that students enrolled in this course have at their disposal appropriate equipment and software to complete the course work and communicate with other students. If there are problems with your equipment and/or software, it is possible to come the KCC's Campus and use the open computer lab in the Learning Resource Center. See KCC's web site for campus maps and lab times.

Online Interactive Media This course will use Blackboard as a means of delivery. Students will also be expected to access Internet and World Wide Web resources and to use the publishers' Web sites as reference resources to complete assigned tasks.

Online Submitting Materials Students will be expected to use e-mail attachments and the blackboard site for this class to submit materials.

ADA Statement Kellogg Community College does not discriminate in the admission or treatment of students on the basis of disability. KCC is committed to compliance with the American Disabilities Act and Section 504 of the Rehabilitation Act.

Academic Policies	Please refer to the current Kellogg Community College catalog and the Registrar's Office to determine the process for course registration and schedule adjustments that includes: Drop/Add and Course Cancellations; Auditing a Course; Course Withdrawal, Withdrawal from College, and Administratively Initiated Withdrawals.
"I" Grades:	Incomplete ("I") is only given for the most extenuating circumstances and only when a student is currently passing the course (with at least 73%) with a majority of all course work completed for the semester. If an "Incomplete" status is approved, the remaining portion of the course work must be completed within one calendar year. It is the student's responsibility to make arrangements with the instructor issuing the grade for completion of the remaining course requirements.
Attendance	The course is delivered in an online format. A student is expected to submit work within the weekly scheduled deadlines for all assignments. Periods of inactivity may result in a recommendation of being administratively withdrawn from the course.
Cheating	Cheating is NOT permitted. Any students caught cheating will receive NO points for the exam or quiz in which the cheating occurred, and/or will be subject to the disciplinary procedures of Kellogg Community College (at the discretion of the instructor).
Disclaimer	Information contained in this syllabus was, to the best knowledge of the instructor, considered correct and complete when distributed for use at the beginning of the semester. However, this syllabus should not be considered a contract between Kellogg Community College and any student, nor between any student and the instructor. The instructor reserves the right, acting within the policies and procedures of Kellogg Community College, to make changes in course content or instructional techniques without notice or obligation.
Make-up Policy	Work submitted after the assigned due date must be completed within one week of the original assignment due date. Late work will have a 20% reduction of possible points.
Computer Access at KCC	It is assumed that students enrolled in this course have at their disposal appropriate equipment and software to complete the course work and communicate with other students. If there are problems with your equipment and/or software, it is possible to come the KCC's Campus and use the open computer lab in the Learning Resource Center. See KCC's web site for campus maps and lab times.
Online Interactive Media	This course will use Blackboard as a means of delivery. Students will also be expected to access Internet and World Wide Web resources and to use the publishers' Web sites as reference resources to complete assigned tasks.
Online Submitting Materials	Students will be expected to use e-mail attachments and the blackboard site for this class to submit materials.
ADA Statement	Kellogg Community College does not discriminate in the admission or treatment of students on the basis of disability. KCC is committed to compliance with the American Disabilities Act and Section 504 of the Rehabilitation Act.