BUAD 251 - Montney

BUAD 251: Principles of Marketing

Spring 2009

Instructor	Mrs. Kimberly K. Montney
Phone	(269) 965- 3931 x 2505 (Battle Creek). (269) 948-9500 (Hastings)
Office Hours: Online:	Please check my web site at http://academic.kellogg.edu/montneyk for updated hours each semester. It is best to contact me via e-mail: montneyk@kellogg.edu I will respond to student e-mail within two work days.
Syllabus	Check the "Course Offerings & Materials" link at my web site http://academic.kellogg.edu/montneyk to see a full copy of the course syllabus.
Course Prerequisites	None
Textbook	Required: Marketing, 9th edition, Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius, McGraw-Hill Irwin
Online Course Features and Requirements	Number of tests:11 quizzes and 2 exams of which both exams must be proctored. Required on campus sessions: You do need to have both exams proctored. This will mean that you should plan to attend campus at least twice. Special labs or practicum: None Number of assignments: 16 Estimated time per week: 9 Group interaction required: No Scheduled activities or self paced: Scheduled activities Requirements: Students must have access to the following: Equipment: You will need a computer that is able to access and interact with the Web. For best results, a Pentium or PowerMac with a 56 Kbps or faster modem and 256 MB or more of RAM should be considered the minimal system. Software: You will need one of the following Internet browsers: Microsoft Internet Explorer 6 or higher; Firefox; Mac users may use Safari or Firefox. Internet connection: Home users need Internet access through an Internet Service Provider (ISP) that offers a reliable connection to the Internet.
Course Site:	http://bb.kellogg.edu
Description	The functions of the marketing mix are analyzed as to how they interact with each other, with other business functions, and with several components of the business environment. Understanding of these marketing functions is developed through a study of a variety of applied marketing problems and business case histories.
Objectives	Upon successful completion of the course, students should be able to: Explain the impact of marketing on the firms strategic development Recognize the impact of marketing on businesses in the 21st century Differentiate the factors in the external environment that affect marketing strategy Identify and utilize appropriate marketing research methods Identify major factors influencing buyer behavior Explain methods of focusing the marketing effort Develop marketing strategies Plan marketing programs Create a practical marketing plan
Grading	Check the "Syllabi and Course Materials" link at my web site http://academic.kellogg.edu/montneyk to see a full copy of the "Course-at-a-Glance". This outline will give you an idea of the amount of assignments that will be required and the dates that they will be due.
Percentage	Point	Grade
94 - 100%	4.00	A
90 - 93%	3.67	A-
87 - 89%	3.33	B+
83 - 86%	3.00	B
80 - 82%	2.67	B-
77 - 79%	2.33	C+
73 - 76%	2.00	C
70 - 72%	1.67	C-
67 - 69%	1.33	D+
63 - 66%	1.00	D
60 - 62%	0.67	D-
Below 60%	0.00	F
Grading Scale	Your final grade is based on the amount of points possible for the course. You will be graded by taking your points divided by the points possible and the above scale will be used to calculate your final grade.