Principles of Advertising  On-line Course and Traditional Course

You must e-mail the instructor before you begin this course! montneyk@kellogg.edu

The textbook for the Fall 2007 semester will be the following:

"Essentials of Contemporary Advertising" by William F. Arens and David H. Schaefer published by McGraw-Hill Irwin

Syllabus - BUAD 121

Course-at-a-Glance - Fall 2007

Last modified: July 09, 2008 by  Kimberly K. Montney  © Copyright 1999, Kellogg Community College. All rights reserved.